You know that marketing reporting is essential to your marketing efforts: it tells you whether your marketing campaigns are performing well or your marketing strategy needs refinement. But you also don't want to spend all your time analyzing your marketing channels' performance.
That's where a good reporting tool with clear and automated marketing reports comes in.
Here's everything you need to know about marketing reports, including how to create one and seven types of marketing report examples.
A marketing report is a comprehensive analysis presented in real time through data visualization. It details the performance of various marketing channels to inform and help the marketing team, clients, and stakeholders make data-driven decisions.
Importantly, it lets you quickly and easily monitor your marketing performance across all your marketing channels and tells you where your digital marketing efforts are a success and where they might need to be optimized.
As a marketer, you want easy access to data on your key marketing metrics. A digital marketing report gives you all your marketing data, constantly tracked. You can use a Google Analytics report , a social media report , or all of these simultaneously.
You can include KPIs (key performance indicators) and data sets from all the top marketing channels, from Google Analytics to social media, email marketing to paid search, and more! There are many key metrics, and selecting the right ones can be tricky.
Luckily, automated marketing performance reports come with preset KPIs to get you started, and if you decide to track different metrics, you can do that: they're fully customizable .
We usually recommend creating reports on a monthly basis. While creating daily or weekly marketing reports can be helpful for you, the marketer and your clients may get overwhelmed by the sheer number of reports and start ignoring them—not what you want.
Monthly marketing reports allow you to gather enough data to see how changes have affected marketing results while ensuring that underperforming campaigns don't run too long. The best part is that whether you create a daily, weekly, or monthly report with a reporting tool such as Dashthis, you only have to create your report once, and your data will automatically be updated daily.
Giving your clients a clear and concise marketing dashboard is essential: it keeps them informed about the marketing efforts undertaken and, importantly, tells them whether they're getting a good return on investment on their marketing budget.
Here are some tips for creating a good marketing report:
Our monthly marketing report templates are designed to save you time regarding marketing reporting. They're preloaded with the most relevant KPIs and fully customizable so you can change them according to your or your client's requirements.
Here are 7 of our most popular marketing report templates:
This tremendous template will give you an overview of all your marketing activities. From content marketing to e-commerce analytics to search engine optimization, your marketing or sales team will have the critical data at their fingertips.
Remember that this report is an overview; if you want to examine the stats, check out the other templates below.
Some KPIs we recommend including are:
SEO is a key part of any long-term digital marketing strategy. You probably already use Google Analytics dashboards , but this report will help keep you and your clients informed about how your SEO efforts are performing.
Key KPIs you should think about including in your SEO report include:
The good thing about PPC is that the return on investment is easy to track. It's also a good strategy for driving conversions - but only if results are monitored and optimized.
Our PPC report supports Google Ads, Facebook Ads, Bing Ads, SEMRush, and more!
We also recommend organizing your data by channel to get a breakdown of how each one is performing.
There are two aspects to social media marketing : paid (like Facebook Ads) and organic (content marketing, for example). The most popular social media channels you're probably using for campaigns are Facebook, TikTok, Twitter, Instagram, YouTube, and LinkedIn, and you'll want to include all the ones you're currently using in your report.
Key KPIs that should be in your report are:
As with PPC marketing, the data in the report should be organized by social media platform for a clearer overview.
Bring all your advertising campaigns into one marketing report for a complete view of their performance with our display advertising campaign marketing report.
Whether using Facebook Ads or Google AdWords, this report should include all your display ad channels.
Your data should be organized by campaign and you should track the following KPIs for each campaign:
As your products and services evolve and change, so should your e-commerce marketing strategy. Our e-commerce marketing report includes all the main KPIs you'll want to track to ensure you get the best possible results from your e-commerce marketing efforts.
Ecommerce marketing involves several marketing channels, from Google Analytics to social media, so there's no shortage of important metrics to track.
Email marketing is a great way to get your products and services in front of people—they go straight into their inboxes. But you can't just fire out emails and hope for the best.
You've got to track how the campaigns are performing and how changes in content ultimately affect your bottom line.
KPIs your report should include are:
Fundamentally, you want to track how many people opened your email and converted.
DashThis has a bunch of other report templates that cover pretty well every aspect of digital marketing. All of them make reporting on marketing campaigns quicker and easier: DashThis fetches the data automatically, so you don't have to manually enter data into Word or Excel to generate different types of reports for your clients.
It's also full of functionalities and intuitive; reports can be created by dragging and dropping the widgets you want to display. Once you're happy with the report, it can be automatically delivered to whoever needs to see it.
Marketing analytics made easy! How fun is that?
Ready to save some time? Try out DashThis free for 15 days.
The Team at DashThis
DashThis is the power behind thousands of reporting dashboards created by and delivered for agencies and digital marketers every month.
Try our report templates with your own data today!
